Referrals, the easiest deals to close.

For real.

Author

Troy Munson
February 06, 2025

Referrals, the easiest deals to close.

By: Troy Munson

Before we jump in: It is very important that your data is as accurate as it possibly can be. Bad data can ruin many parts of the business. Here are two companies that can help clean up your data and provide business critical data workflows.
→ Openprise
→ Clay

What you’ll learn in this newsletter:

  • Why you should care about referrals

  • The exact messaging I use to get referrals.

Let’s get into it.

Why the hell should you care about referrals?

I mean helllllooooooo

Imagine you’re needing a new contact database because your data is terrible and someone you know & trust says “Hey, we recently started using this contact database and love it! Would love to intro you to Troy on their team”

More often than not, you’re going to favorite that contact database over any other contact database because it was referred to you.

Thus, making it the easiest way to close deals.

But……. asking for referrals can be weird. 

So let me give you the messaging I use.

Referral messaging (word for word):

Steal this.
Use it today.
I promise, it will work.

Subject: a big ask

“Hey Troy - I know this is a really big ask so tell me to kick rocks if you’re not comfortable with it. It won’t hurt my feelings.

Do you know [Name] at X company? Looks like we can help with [Challenge].

Our strongest customers come from people we already know and work with.

Will ghostwrite the message if you’re open to it.”

… and that’s it.

My friend is 6 for 7 using this message.

ps - I read all responses so if you have any questions, let me know :)

Thanks for spending part of your day with me! See you next time — Troy

P.S. i luv you