Embrace the ghost.

By: Troy Munson

^{Here’s what you’re in for:}

• Why you’re getting ghosted

• The four methods I use to get people to respond after they ghost me

Let’s get into it.

Why are you even getting ghosted in the first place?

It’s annoying, isn’t it? You build a relationship, have several conversations, then one day… they don’t respond. Why is that? I like to say it typically happens for 3 reasons:

1. You didn’t do a good enough job understanding their challenge so they don’t believe you’re the right company for the job.

2. Their pain isn’t big enough to solve right now.

3. Economic reasons - they had to cancel/push the project.

Sure, there are caveats, but these are the three main reasons. Now, let’s get into revival.

Four emails to revive deals (word for word):

This is in order from highest response rate to lowest, however, all four of these have done really well for me.

1. The rock kicker

I started doing this ~7 months ago. It’s works like a charm. I actually just had someone share a screenshot with me yesterday of a response they got from this.
Here’s how it goes:

Yup. That’s it.

Just tack this onto the email thread you’ve been using and let it marinate.

2. Lose interest?

This is another very simple one. I use this one when I’m sick of following up. It goes a little something like this:

Yup, again.. that’s it..

Lets keep on moving…

3. Did you solve internally?

One thing I HATE THE MOST is when you try to make someone feel like shit for ghosting you. An example of this is saying something like “Did you give up on this project? 

This is one of the worst things you can say. Let’s rephrase it. Instead, say this:

(this is a random example so take the template, not the words lol)

See? They’re not being blamed. Instead, you’re making it sound like they’ve already solved it.

Last but not least:

4. No hard feelings

The goal of this one is simple: make it easy for them to say no without feeling bad. No one wants to feel like shit when they respond to an email. Here’s how it goes:

… and this concludes the 4 ways to revive ghosted deals! 

ps - I read all responses so if you have any questions, let me know :)

Thanks for spending part of your day with me! See you next time — Troy

P.S. i luv you